The 2025 archetype gift guide: The Protein Guerilla

For most of us, the gym is the very last place we’d want to be perceived. However, we cannot deny that there is also a type of person who wears athleisure round the clock, posts their Strava on their stories, and whose favourite snack is Pret’s boiled egg. Even if they’re not trying to be perceived while working out, they still want you to know that they do – and that they’ve got all the best gear. In case you were wondering what that looks like, here are a few ideas.