Courtesy of BalenciagaBeauty / Beauty newsBeauty / Beauty newsBalenciaga goes old-school for its brand new fragrance launchThe brand reveals a lineup of ten refined scents, bringing a modern edge to the maison’s first perfume from 1947ShareLink copied ✔️September 10, 2025September 10, 2025Text Tiarna Balenciaga Fragrances You might expect a Balenciaga perfume to smell something like stale cigarettes, the aftermath of a wild night out, and the Central Saint Martins studios on hand-in week. But as the brand unveils its new fragrance line, launching today (September 10), it’s clear that this time, they’ve opted for something more classic. The brand’s new perfume collection pays homage to the Maison’s first fragrance, Le Dix, launched in 1947 by Cristóbal Balenciaga. In the years since, the line got discontinued and Balenciaga’s more recent scent experiments in their runway shows have leaned into the rise of abstract fragrance: think the SS20 show, where scents of antiseptic, blood, money, and petrol permeated the European blue spiral stage, or the AW25 show, which transformed its venue into a city street scented with fresh asphalt. This new line sees them take a decisive turn toward the classic. It took the brand three years to analyse and reconstruct the original Le Dix and even longer for archivists to locate a bottle of the perfume – 15 years to be exact. The recreated scent, which centres around iris, is the centrepiece of the collection. Its name refers to the address of Balenciaga’s original couture salon, atelier and perfume store in Paris, where the House’s couture shows are still staged today. Courtesy of Balenciaga The scents in the rest of the collection are all brand new, but with names which tie them to the history and legacy of Balenciaga. No Comment references Cristóbal’s famous refusal to give interviews and offers a rough-cut, resinous woody aroma. Extra packs a peppery kick, and Muscura is reminiscent of freshly applied varnish cut with iris. While at first glance the gorgeous bottles are something you’d find in a lived-in lobby of a shabby chic hotel – The Bowery maybe – or on the vanity of your grandmother’s most fabulous friend, the packaging was purposefully kept old school. The team scanned images of the original bottles and used archival sketches of the antiquated packaging and advertising to create the finished result. The Balenciaga collection of fragrances will be available from September 10 at the Balenciaga perfume store located at the House’s historic address 10 avenue George V 75008, as well as at select Balenciaga stores in Europe and North America and on balenciaga.com. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingAnthony Vaccarello’s 7 sexiest collections at Saint LaurentAs the designer departs the house after a decade, we look back at the moments the Belgian designer rewrote the rules of sensualityFashionFashionCOS launches AW26 campaign starring Awar OdhiangUnder ArmourFashionSkate Sounds is the crew bringing the noise to London’s roller skate sceneFashionFeral footwear: Why are animal-inspired shoes having such a moment?Beauty‘Do you smell like a bi millennial?’: Everyone is talking about gay perfumeFashionDazed and Dover Street Market Paris stage a magazine dropFashionWhat went down at Dazed’s New Idols issue mag dropLife & Culture‘I argue with everyone’: The rise of the chaotic burner accountFilm & TVOur Hero, Balthazar: A dark comedy on incel culture and gun violenceEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy