Why have celebrities become obsessed with taste signalling?

From public Letterboxd accounts to Perfectly Imperfect’s ‘A Taste of Taste’ series, many leading cultural figures are sharing their recommendations across film, fashion, literature and more— and audiences are lapping it up

May 19, 2026

Cassidy Sollazzo

Life & Culture

The internet wants women to stop acting like ‘birds’

On TikTok, the word has become shorthand for being male-centred, prompting women to share their dating horror stories and unlearn their ‘bird’ behaviour before summertime

May 18, 2026

Isabel Bekele

Life & Culture

There is nothing more romantic than friendship

‘I think the most radical thing you can do right now is to be a good friend’: Dissatisfied with today’s dating climate, young women are opening up about how romantic platonic love can be

May 13, 2026

Laura Pitcher

Life & Culture

Is veganism a privilege?

Billie Eilish’s take on meat eaters not being animal lovers has divided the internet and sparked a conversation on meat, classism and racism – young vegans and non-vegans alike weigh in

May 12, 2026

Laura Pitcher

Life & Culture

Is Gen Z the most psychic generation yet?

30 per cent of young people believe they are ‘basically psychic’ – a sign of how, in an age of information overload, many young people are turning inward

May 08, 2026

Laura Pitcher

Fashion

How Indian designer Diya Joukani became the coolest girl on the internet

As she touches down in New York, the self-taught designer talks Mumbai, Frank Ocean and her bigger plans to bring ‘India to the world’

May 07, 2026

Isabel Bekele

Beauty

When did food noise get so loud?

Many of us struggle with constant, intrusive thoughts about food – and little wonder, given the deluge of food-related content on social media

May 01, 2026

Serena Smith

Life & Culture

No one is too hot to be cheated on

By placing attractiveness at the centre of the cultural conversation around infidelity, we reinforce the idea that women have to earn loyalty – and that some people are more deserving of betrayal than others

Apr 30, 2026

Laura Pitcher

Life & Culture

The case for wiping your Instagram grid

No longer reserved for celebrities like Charli xcx and Bad Bunny, wiping your Instagram grid has become a way for ordinary users to reclaim control over an internet that feels ‘too permanent’

Apr 28, 2026

Laura Pitcher

Beauty

What are we allowed to say when it comes to Black hair?

‘Your hair is ‘high-maintenance’, get over it’: A creator’s recent hot takes have reignited a conversation about what we are and aren’t allowed to say when it comes to Black haircare

Apr 21, 2026

Isabel Bekele

Life & Culture

The gospel of Kris: Could your profile pic be a portal to prosperity?

For young people in China and beyond, the internet’s most disciplined matriarch has become an unlikely avatar of #KeepRichStaySlay manifestation

Apr 17, 2026

Lisa Stardust

Life & Culture

Wait, whose life is frictionless?

Frictionmaxxing, an active rebellion against today’s technology-fueled convenience culture, is a hot topic online – but friction is unevenly distributed, making it not as simple as just ‘choosing inconvenience’

Apr 16, 2026

Laura Pitcher

Life & Culture

‘You're better than this’: Why young men are quitting porn in droves

The founders of Quittr discuss their new porn addiction recovery app, which offers men the promise of radically transforming their lives

Mar 31, 2026

Laura Pitcher

Life & Culture

Big Tech trial: Why the verdict against Meta and Youtube is so important

A US jury has found that Meta and YouTube are liable for deliberately designing addictive products. Here, an expert explains why this is a major victory in the fight against Big Tech

Mar 26, 2026

Serena Smith

Life & Culture

Why are so many women acting like babies online?

A new wave of TikTok content is glamourising financial dependence on men – and it’s setting feminism back decades

Mar 25, 2026

Serena Smith